Internal Linking Website Optimisation
Linking with Search Terms Rather than ‘Click Here’ It has been a common mistake since the Internet began for websites to use ‘click here’ or ‘read more’ links to take the visitor to internal webpages. Not only is this bad for accessibility, as it does not say where the link is taking the visitor, but it will also provide no benefit in the optimization of your website in the search engines. By adding search terms into the anchor text of the link you will help describe to both users and search engines what the subject of the page you are linking to is about. Use HTML Links that Search Engine Bots can Follow To help search engines find all of your website’s webpages it is important that you provide their bots with a path to the webpages using HTML links. Search engine bots currently cannot read JavaScript links, Flash links or form drop-down menu links and by using these types of navigation you will prevent your webpages from being indexed