Using Micro-List Building To Boost Your Sales
Micro-list building and marketing is creating small lists of very targeted and very interested prospects for your products and services. Instead of concentrating your marketing efforts on building large general lists, you create hundreds, even thousands of micro-lists directly related to the product or service you’re promoting. This is not exactly breaking news, savvy online marketers have been sub-dividing their lists into smaller micro-lists for years. It is a simple way of getting the right information to the right people at the right time. Many of these marketers create an “A” list which may consist of their most responsive contacts, usually customers who have bought from them before, or affiliates who have joined the marketer’s affiliate program