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Search Engine Optimization techniques have changed recently because Google has made a change in their algorithm. The new emphasis is websites with “Authority.” There are three, very powerful and totally free methods to get Authority for your website.

By optimizing your web site using the right keywords you will improve your ranking for Google local searches. The key is to make sure your address appears in at least a few places on your site, as crawlable text. Also make sure that your city name shows up in key places like your title tags and headings.