Local SEO - How to Get Top Rankings In Google Local Searches
When looking to get higher rankings in local searches, like Google Local, you are going to have to keep a few things in mind. First, you have to know what Google does to rank your site on their local searches. One thing to take into account is, of course, distance.
However, the good news is that just because your store is five miles away from another store who is just sitting near a major city does not mean that they are going to be ranked over you. The only way that this has any bearing at all is if your store is really far away (like over 25 miles). Then distance, of course, is going to start being a factor.
You may be happy to find out that the way to increase your ranking in local Google searches is not that much different than how you can increase your ranking anywhere else. For example, SEO is still going to play a big factor in the ranking of your site. If your local site has more SEO rich text than another sites then your site is going to be ranked higher than theirs.
By optimizing your web site using the right keywords you will improve your ranking for Google local searches. The key is to make sure your address appears in at least a few places on your site, as crawlable text. Also make sure that your city name shows up in key places like your title tags and headings. By doing so your website will pop up when someone search for your related local keywords.
Also, it’s very important to point out that Google also looks at anchor text, and of course, links to rank your local site on local searches. However, one thing that Google does care about is where the text appears on the page. If all the SEO words are clumped together then this may actually hurt your local ranking.
Last but not least, you have to look at the rating your business has in the real world. For example, if you run a 4 start hotel then it’s going to be ranked higher on Google local search than a three star hotel. The web sites that have a better name for themselves (or a business) is going to get a better spot on Google local searches. Also, it’s a very good idea to go to Google’s web site, and add your business to their local search.
This way you will be ranked faster. The longer your business is on their listing, the higher it will go up in the ranks. Businesses that are here one day and gone the next, of course, do not get high rankings on Google local searches.
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Serge Daudelin
Affordable Search Engine Optimization Services.com
Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.
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Tags: Google, How To, Local Searches, SEO, Top Rankings
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