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Creating an eBook allows you to use it to cross-promote it as a free bonus with another person’s services or products.

I know some of you are thinking, ‘What?’ That’s exactly what I mean. I’m saying approach maybe your competitors who are out selling competitive products to you and say, “Hey, would you be interested in adding to your current package?”

Adding value to current products or services it what every good business person is looking to do. You are giving them the opportunity to do just that in a very, very easy way.

What is in it for you? Cross-promotion of your products and services.

Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?

You have to make sure that you don’t make your eBook one big promotion for your own product or service or nobody will take you seriously and it’s doubtful your competition will bundle it with their own package to begin with.

Integrating cross promotion into your eBook without making it come off too dominant is one of the strategies I teach people when going through the mechanics of creating your very first eBook. You want to make sure you are not making it sound like one big sales pitch, yet you can still have the benefits of informing them about your products and services. This is something you should be constantly thinking about.

You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though!

You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”

So next time you create an eBook, try to think of other ways you can use it. This cross-promotion strategy is just the tip of the iceberg.

By exploring your creativity ideas will come to you when you need them the most!

Tags: Marketing