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In the world of PPC (pay per click) advertising campaigns, it is becoming increasingly more difficult to stand out in a crowd. As more and more people move to this effective online advertising forum, many marketplaces are becoming increasingly competitive and cutthroat. But don’t worry - implementing the following three bid management techniques will help put you back on top.

The first thing you should do is stay within your budget. Don’t get caught up in bidding wars if you don’t have to. These are often initiated by rookies to the PPC game, and can cost you dearly if you get involved. If you spend too much on your clicks, you will erase the profit you earn from backend conversions. If you aren’t getting the number of clicks you desire, then try to make other small changes such as modifying your keywords or tweaking the text of your ads. Upping your budget is the last thing you want to do. After all, you set your budget for a reason - to make sure you turn a profit.

The next bid management technique you should take into consideration is never bidding for the top spot. All too often, people want to feel the thrill of seeing their ad up there on the top spot of SERPs. But this is not financially realistic for most campaigns, and is a quick way to chisel away a good chunk of your margins. You need to let your ad sell your product or service, not the placement of your ad. Plus, consider that many people click on the top spot much more readily than the eighth spot. This means that you will be getting clicks from people who have no intent to purchase your product or service. Now you are playing a high price for low-quality leads, a double whammy. If you pay money for a click, you want that prospective customer to genuinely be interested in what you have to offer.

Also, there is a technique called bid jamming that you might want to try. Basically, some PPC services have a visible bid system, meaning you can see the bids of all your competitors. Something you may not know is that your competitors don’t pay the price they bid for each click, but instead pay one cent higher than their next closest competitors bid. If you bid one cent lower than your next competitor, it will force him/her to pay full price for the bid, something that is hard to keep up for long.

Utilizing these three simple PPC bid management techniques can help you stand apart form your competitors and maximize your PPC campaign without overspending. This way, you can win the bidding ways the smart ways - without breaking your budget.

Tags: Marketing