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Promoting your company’s products and services by using postcards as the medium is a very cost effective way to reach your potential customer base. Postcards offer two of the biggest advantages such as cost and convenience.

The real meaning of success in any promotional campaign is to be able to reach the targeted sectors of the market. In this instance, the quality of the printed postcards plays an integral part in the success of the campaign. Therefore, if your design and information is not of a very high standard then it is more than likely that your output will reflect that too. The success of your campaign also relies on the output and so if the printing machine that is used does not print in high-resolution graphics then all of your efforts will seem to have been wasted.

In the past, postcard printing was done mostly on offset presses but as technology advanced they now use digital presses. These newer presses are more flexible and can provide you with more options without sacrificing the quality of the printing process. There are a variety of design templates for you to choose from and the program supports merging your mailing lists with the design for the final print.

Digital printer manufactures offer various features and attachments in their digital presses. Canon, hp and Kodak are leaders in this field because their machines deliver high-quality prints every time. Their machines are built in such a way to accommodate paper transfer and printing. All of the operations are simply controlled electronically by a control panel.

Different stocks of Gloss, Matte, and Pearl finish and of varied thickness (GSM) can be used for printing. All machines are capable of printing up to A3-sized papers. The printing speed is usually around 4000 sheets of A4 sized paper per hour for four different colors (CMYK) printing and 16000 copies of A4 sheets for black and white printing.

You can download your postcard design directly from the Internet and it can be seen on the monitor located in the control panel. The print jobs can be prioritized by placing the jobs in queue and based on priority.

Many postcards printing machines offer the option of both side printing at one go that delivers the finished postcards at a lesser turn around time. Variable data printing is the most powerful feature of these printing machines. These digital presses can make each and every postcard customized and unique. That is why digital printing is gaining growing acceptance in postcards printing segment.

In order to give the printed postcard a shape to match the style of the design the postcards are cut and trimmed. In addition, when adding other affects like UV varnishing, embossing and leafing, these procedures will be done in another area of the printing process. Most people prefer digital printing for short jobs and still like to use the offset printing method for longer print jobs.

Tags: Marketing