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Ever heard this one before?

Having endlessly sought expert advice, read countless articles and listened to numerous stories about people who’ve built unimaginable wealth on the Internet using their vast opt-in lists, you finally decide it’s time to have one of your own. Now under the illusion you know everything, you follow all the advice to the Tee. And you fail to make even a single penny.

You may in fact, be losing money. Maybe you hired writers to help out with your articles, or you blew hundreds of dollars in fruitless advertising. Perhaps you even got as far as building a big list, only to find that a tiny percentage actually converts to sales.

Which ever way you look at it, you’ve failed to make a profit, and after a few months of desperately peering at your statistics and sales figures, you come to the conclusion that your dreams of Internet wealthbuilding are over.

So what could have gone wrong? Why have others succeeded where you have failed? Perhaps I was too hasty, diving straight in like that, you tell yourself. Or maybe I chose a product I thought would do well, but as it turns out, I was wrong. I failed.

Have similar thoughts ever crossed your mind?

Take heart, however - just because you emailed people on your list does not mean they’ll buy instantly. Patience is the key!

If you’ve already started an opt-in list and think you failed, or even if you’re just starting out, here are three quick and easy steps that you should try and follow:

1) Make sure your product or service is one that people really want.

And get to know your product. Too many people forget this. How can you expect your subscribers to buy something you haven’t bothered to research or learn about thoroughly? You carry it forward - knowledge and belief, or lack of it. Invest some time and effort to research your product properly.

2) Join forums, where you can provide expert advice and recommendations, allowing you to build an aura of trust around you. By doing this you can build a base around other forum users, inviting them to join your opt-in list. Because they know and trust you already, they will make good customers. Through your forum posts link to your site they will be able to see what your business is all about. They’ll begin to believe in you and your products. You can increase your credibility even more by writing and submitting articles and posting blogs, which will also build more potential subscribers and customers.

3) Find a mentor. Make friends with other opt-in list users (forums are an invaluable tool here, too). If you can find someone who has already launched a successful opt-in list, they will be able to tell you what to do and what not to do, because they have gone through it themselves. There are many pitfalls and mistakes to avoid - these people will be able to point them out to you. Experience is the best teacher, and there is nothing like getting it first hand. Learn from the mistakes of others!

Building a profitable opt-in list takes great preparation and effort. It won’t happen overnight! Opt-in lists have to be built from scratch and, once built, take some maintenance. Remember to keep it organized and manageable. But use it to Keep your subscribers happy and they’ll be willing to buy from you time and time again. Building your list, is the way to build Internet wealth!

Tags: Internet