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Tips And Advice on CRM Microsoft Software Implementation

by Ray Lam

Microsoft CRM is CRM answer from Microsoft Business Solutions. If you compare it to other traditional CRM applications, such as Siebel - you will see that Microsoft CRM does use all the resent Microsoft technologies, that means that Microsoft targets its CRM to Windows market exclusively, plus this means that Microsoft CRM is more difficult in its installation. Microsoft doesn’t even have to care about other platforms, such as Linux/Unix or Apple.

Microsoft CRM is for MCSE / Microsoft oriented IT departments - Microsoft CRM would be be-loved system for IT specialists. If you are MCSE+I - CRM will recruit all your MS Exchange, Active Directory, MS SQL Server, Windows domain security, Windows 2003 Server, Web publishing and HTML knowledge and experience. This is completely opposite to earlier Apple Computer believe - that computer systems should be easy in service and completely intuitive. MS CRM is kind of intuitive for end user, but not for its administrator.

Generic CRM custom development and programming. Microsoft CRM implementation model allows web customization publishing and remote support, meaning such technologies as VPN, remote desktop connection, web sessions, this means, that if you can not find talent to modify your CRM around the corner or across the street, not a big problem, try Nationwide talent search.

Typical Industries. The most popular industry to deploy MS CRM as we saw so far is Transportation & Logistics, where MS CRM is usually integrated with Cargo/Shipment tracking database. Other industries, deploying CRM are: Education, Recruitment & placement, publishing & advertising. MS CRM is getting market in such industries as aerospace & defense, wholesale & retail, pharmaceutical, oil & gas, biotechnology, medicine/hospitals, non-profit

Customization Tools. Visual Studio.Net is the first to mention, where you can create web application for MS CRM in VB.Net or C#.Net. Then you should use Crystal Reports Enterprise to expand reporting functionality. You use MS SQL Server scripting to pull the data from third party system (but not to update data in the CRM - you should use MS CRM SDK for this purpose

Self Implementation. This was surprising discovery for us about 3 years ago. Microsoft CRM deploys all the spectrum of Microsoft technologies: MS Exchange, Active Directory, full-text search, BizTalk, XML streams, .Net - and we see that Microsoft-oriented IT departments take an initiative and implement MS CRM with minimal outside help

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